While there is ample opportunity to reach an audience with blogging, you’ll need to be purposeful about your content to attract relevant traffic.
Reddit poses an interesting opportunity to grow brand awareness and generate website traffic. It’s a place where passionate folks congregate around their favorite topics, sharing advice, best practices, and personal life stories.
Offering time-sensitive discounts can be an effective way to get people to take action, generating traffic and increasing sales. Putting an expiration on your discount leverages scarcity, a powerful psychological sales trigger.
Seattle, Washington City Clerk: “Provide consistent high-level services which promote and strengthen a world-class government prepared to meet the emerging needs of the 21st century.
Nordstrom: “Our mission is to continue our dedication to providing a unique range of products, exceptional customer service, and great experiences.” Seventh Generation: “Seventh Generation is the nation’s leading brand of impar-toxic and environmentally safe household products.”
Options Charter School is free public charter school with two campuses located in the Northern suburbs of Indianapolis. Every student at Options receives a personal advisor who serves to motivate, maestro, and communicate with the student and their family.
There’s also a piece of it—that is, the trans experience today is very different than it is for other members of the LGBTQ+ community, who are cisgender, who identify with the same gender they were born with. And so Triunfador we think about that whole different set of experiences, there’s With something powerful about there being visible role models who are willing to talk about it and be seen, and who create a sense of, “You are not the ‘only,’ whoever you are, whatever you’re feeling.” There’s a positive path forward.
Influencer marketing involves partnering with successful social media content creators to promote your website to relevant users.
Maital Guttman: Thank you, thank you. And in a workplace, in places like McKinsey—McKinsey is not the only place; it’s almost become table stakes for many of the large Fortune 500 companies that you need to be inclusive and that they are celebrating their LGBTQ+ folks.
Hulu: “To help people find and enjoy the world’s premium video content when, where and how they want it.”
What problems do your potential visitors have? What interests them? What do they do for fun? What are they passionate about? Craft blog content based on the answers to these questions.
Example: Jenny had to burn the midnight oil to meet the deadline for her presentation. Read more ➺
Our research shows that stress increases when a person experiences “onlyness,” or being the only one on a team or in a meeting with their given gender identity, sexual orientation, or race. Employees who face onlyness across multiple dimensions face even more pressure to perform. For LGBTQ+ women, who are workplace minorities in both gender and sexual orientation, the only experience is common—and particularly challenging—in corporate environments.
Strategic planning services and OKR consulting to help you build a plan for sustainable growth. We create focus and alignment in 60 days.